Interim report Q3 2024

Nelly Group in brief

Nelly is one of the best-loved fashion destinations for young women in the Nordic region. Nelly was founded in 2004 in Borås, the heartland of the Swedish textile and e-commerce industries, as a pioneer in influencer marketing and direct digital sales to customers. We now have a vibrant customer base consisting mainly of young women in the Nordic region.

We have 1.3 million followers of our social media profiles and we offer our community daily inspiration in terms of trends and looks from our own brands and carefully selected supplementary brands from an international portfolio.

Key figures

Why Nelly Group?

The Nelly Offering

Nelly offers fashion and beauty products to young women through Nelly.com and our Flagship Store, and fashion to young men through NLYMan.com

The Nelly Brand

Nelly is one of the best-loved fashion destinations for young women in the Nordic region. Nelly was founded in 2004 in Borås, the heartland of the Swedish textile and e-commerce industries

The Nelly Platform

Our success is based on our strong brand combined with our efficient organization for purchasing, marketing, sales and delivery.

Releases

Latest video

Upcoming events

Contact Us

ir@nelly.com