Key figures
Key figures
| 2020 | 2021 | 2022 | 2023 | 2024 | |
|---|---|---|---|---|---|
| Net revenue (million) | 1,394.1 | 1,428.4 | 1,299.0 | 1,060.8 | 1,094.3 |
| Gross margin | 22.2% | 44.7% | 43.6% | 47.9% | 53.1% |
| Operating margin | -3.3% | -2.7% | -4.3% | 1.0% | 8.5% |
| Return rate | 34% | 34.8% | 36.0% | 35.8% | 29.9% |
| Proportion of sales of own brands | 42% | 39.4% | 35.1% | 38.2% | 44.2% |
| No. of active customers Nordic LTM (thousand) | 1,128 | 1,137 | 1,083 | 973 | 926 |
| No. of sessions Nordic (thousand) | 107,625 | 103,632 | 96,159 | 88,185 | 88,125 |
| No. of orders Nordic (thousand) | 2,564 | 2,579 | 2,267 | 1,876 | 1,751 |
| Average order value Nordic | 712 | 749 | 794 | 777 | 789 |
| No. of employees | 372 | 250 | 221 | 158 | 151 |
| Proportion of women employed | 62% | 64% | 61% | 61% | 62% |
Quarterly financial information
| Q4 2024 | Q4 2023 | Q1 2025 | Q1 2024 | Q2 2025 | Q2 2024 | Q3 2025 | Q3 2024 | |
|---|---|---|---|---|---|---|---|---|
| Net revenue (million) | 318.4 | 301.6 | 247.8 | 222.2 | 361.7 | 314.1 | 283.7 | 239.6 |
| Gross margin | 53.3% | 50.0% | 51.6% | 49.1% | 54.5 % | 54.7 % | 56.8% | 54.5% |
| Operating margin | 11.4% | 8.0% | 8.0% | 0.6% | 15.3 % | 9.7 % | 15.3% | 10.5% |
| Return rate | 27.9% | 33.0% | 24.8% | 33.4% | 28.4 % | 31.3 % | 26.1% | 27.1% |
| Proportion of sales of own brands | 47.2% | 36.3% | 50.1% | 39.9% | 54.8 % | 43.8 % | 62.2% | 45.2% |
| No. of active customers Nordic LTM (thousand) | 926 | 973 | 928 | 943 | 968 | 926 | 1 001 | 911 |
| No. of sessions Nordic (thousand) | 25,104 | 23,736 | 21,553 | 19,008 | 26,925 | 24,826 | 21,079 | 19,186 |
| No. of orders Nordic (thousand) | 529 | 512 | 399 | 369 | 574 | 502 | 423 | 352 |
| Average order value Nordic | 726 | 771 | 752 | 810 | 754 | 809 | 765 | 832 |
| No. of employees | 150 | 153 | 145 | 150 | 157 | 151 | 169 | 151 |
| Proportion of women employed | 64% | 62% | 63% | 62% | 64 % | 60 % | 65% | 64% |